Private Proposal · July 2026

A digital maison for
Ayumi Jewelry
& Fine Gems

Prepared forAyumi Jewelry — Toronto Prepared byFabiel Santos Validity30 days

I — The Observation

Your stones deserve the room they are shown in.

Ayumi has already done the hardest part: a verified audience of 34,000 collectors and connoisseurs, exceptional gemstones, and content most jewelry houses cannot produce.

What is missing is the setting. Today, a collector who falls in love with a Paraíba on your feed is sent to a generic marketplace page, a Gmail address, and a DM conversation — friction and doubt at exactly the moment a four- or five-figure decision is being made. For a house selling investment-grade rarity, the digital home must carry the same weight as the stone.

Independent audit, July 2026 — Instagram, marketplace storefront and search presence.

II — The Vision

We didn’t bring a mock-up. We built it.

Below is not a sketch — it is a working website, already designed in Ayumi’s own visual language: off-black, 18-karat gold, cinematic stone photography. It exists today and can be live on your own domain within days of approval.

Website hero: the AYUMI wordmark over a rotating teal gemstone on black
The entrance — your stone, orbiting in a black void, beneath the AYUMI wordmark.
Collection section: gemstone cards with origin captions
The Collection — six origins, museum-grade presentation.
Campaign section: an 18K gold ring worn on a hand, and the signature fingertip video
Worn — your signature fingertip film, given a stage.
Bespoke section: a stone being set into an 18K gold ring at the workbench
Bespoke — craftsmanship made visible, inquiries by private consultation only.

Concept imagery on the prototype was produced as brand-direction previews; product listings will always feature your real, certified stones.

III — The Scope

Everything a maison needs to receive a collector.

IV — The Investment

Four ways to begin.

Essential

The presence

CAD 2,500one-time

+ CAD 149 / month care plan

  • The prototype site, live on your domain
  • Inquiry form & WhatsApp concierge
  • Analytics, Pixel & SEO base
  • Hosting, security & monthly care

Maison

The complete house

CAD 5,500one-time

+ CAD 490 / month growth plan

  • Everything in Essential
  • Vault catalogue — 15–20 stones
  • Bilingual EN / FR
  • Professional e-mail on your domain
  • Google Business & local search
  • Monthly report + 4 brand visuals/mo
  • Continuous SEO & priority support

Atelier

The content engine

CAD 10,500one-time

+ CAD 1,190 / month performance plan

  • Everything in Maison
  • Catalogue CMS — update stones yourself
  • Instagram Shopping integration
  • One professional macro photo session
  • 90 days of cinematic AI campaign assets
  • 8–12 posts + 4 reels monthly

The Vault

The private client experience

CAD 22,000one-time

+ CAD 2,400 / month partnership plan

  • Everything in Atelier
  • E-commerce with secure payments
  • Private client vault — reservations & provenance records
  • AI concierge on WhatsApp, 24/7
  • CRM & collector journey automation
  • Trilingual EN / FR / PT

A single stone placed with the right collector returns the entire annual investment — every visit after that is margin.

V — The Road Ahead

Twelve months, four movements.

Q1

The opening

Site live, measurement warm, Google presence established. Every DM conversation now ends with a link worthy of the stone.

Q2

The audience becomes an asset

Instagram Shopping, Pinterest, and a private collectors list by e-mail — the beginning of demand you own, not rent.

Q3

The campaigns

Precision Meta campaigns to collectors and gift buyers, landing on drop pages built for each release.

Q4

The private vault

Client accounts, reservations, provenance records and an AI concierge — the digital equivalent of your back room.

VI — Next Steps

Three steps to opening day.

01 · Approve

Choose a tier and confirm by e-mail or WhatsApp. 50% reserves your production slot.

02 · Refine

One working session on stones, copy and languages. We deliver within 2–3 weeks for Maison tier.

03 · Launch

Balance on delivery. 30-day post-launch guarantee — refinements included, no questions.